I have been looking for a replacement of my MAC Vanilla eye shadow when I came upon this one at the grocery store. I had a $2 off coupon, so this ended up costing about four dollars. It is supposed to last 24 hours, but didn't wear it that long to find out. It has the consistency of a powder you accidentally got wet. It works well with or without eye primer and is very close to MAC vanilla. This was a great find. Unfortunately, they will probably discontinue the color.