Wella’s ColorCharm line has long been a favorite among at-home hair color enthusiasts.
During the COVID-19 pandemic, many people began experimenting with DIY color, and Sally Beauty quickly became the go-to destination for salon-quality products without needing a license. Their stores are often staffed with salon-trained associates who can guide you to the right shades and formulas for your look.
One of the most sought-after items in the lineup is the Wella ColorCharm Toner — known for reducing brassiness, canceling yellow tones, and helping blend roots for a more natural finish. The full ColorCharm range also includes crème toners, permanent hair color, developer, and lightening powder. Because of its popularity and affordability, it’s not unusual to find these toners sold out at Sally stores.
But there’s good news: you now have another option. Ulta Beauty quietly added Wella ColorCharm products to its website a few months ago. While most shades are available online only (and tend to sell out just as quickly as they do at Sally), there’s a pleasant surprise — the price. A toner that costs $9.99 at Sally is just $7.99 at Ulta.
You can save even more by stacking store coupons or shopping during Ulta’s big events. During the 21 Days of Beauty sale in June, the entire ColorCharm collection was 50% off.
The only downside? Ulta currently stocks only the smaller 4-ounce developers, so you’ll still need to visit Sally Beauty if you prefer the large bottles.
Right now, Wella ColorCharm products are Buy One, Get One 50% Off at ULTA, making it the perfect time to stock up on your favorite shades and toners.
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